Posted by: realtormarkpalace | January 6, 2011

Hosting a Consumer Seminar? 11 Tips for Getting Your Presentation Right the First Time

By Stephanie Andre

RISMEDIA, January 5, 2011—If you’re like a lot of people, giving presentations doesn’t seem like the most natural thing to do. Whether it’s for 10 people or 1,000, the butterflies and the sweaty palms remain the same.

However, you know that in this housing market, consumer education is key toward helping buyers become owners. You also know that a great way to bring those potential buyers to you is through seminars and education.

To that end, here are 11 tips from aresearchguide.com for working through the nerves and delivering a stellar presentation:

1. Know the needs of your audience and match your contents to their needs. Know your material thoroughly. Put what you have to say in a logical sequence. Ensure your speech will be captivating to your audience as well as worth their time and attention. Practice and rehearse your speech at home or where you can be at ease and comfortable, in front of a mirror, your family, friends or colleagues. Use a tape recorder and listen to yourself. Videotape your presentation and analyze it. Know what your strong and weak points are. Emphasize your strong points during your presentation.

2. Body language is important. Standing, walking or moving about with appropriate hand gestures or facial expressions is preferred to sitting down or standing still with head down and reading from a prepared speech. Use audio-visual aids or props for enhancement if appropriate and necessary. Master the use of presentation software such as PowerPoint well before your presentation. Do not over-dazzle your audience with excessive use of animation, sound clips, or gaudy colors which are inappropriate for your topic. Do not torture your audience by putting a lengthy document in tiny print on an overhead and reading it out to them.

3. Speak with conviction as if you really believe in what you are saying. Persuade your audience effectively. The material you present orally should have the same ingredients as that which are required for a written research paper—i.e. a logical progression from introduction to body (strong supporting arguments, accurate and up-to-date information) to conclusion.

4. Do not read from notes for any extended length of time although it is quite acceptable to glance at your notes infrequently. Speak loudly and clearly. Sound confident. Do not mumble. If you made an error, correct it, and continue. No need to make excuses or apologize profusely.

5. Maintain sincere eye contact with your audience. Use the 3-second method, e.g. look straight into the eyes of a person in the audience for 3 seconds at a time. Have direct eye contact with a number of people in the audience, and every now and then glance at the whole audience while speaking. Use your eye contact to make everyone in your audience feel involved.

6. Speak to your audience, listen to their questions, respond to their reactions, adjust and adapt. If what you have prepared is obviously not getting across to your audience, change your strategy mid-stream if you are well prepared to do so. Remember that communication is the key to a successful presentation. If you are short on time, know what can be safely left out. If you have extra time, know what could be effectively added. Always be prepared for the unexpected.

7. Pause. Allow yourself and your audience a little time to reflect and think. Don’t race through your presentation and leave your audience, as well as yourself, feeling out of breath.

8. Add humor whenever appropriate and possible. Keep the audience interested throughout your entire presentation. Remember that an interesting speech makes time fly, but a boring speech is always too long to endure even if the presentation time is the same.

9. When using audiovisual aids to enhance your presentation, be sure all necessary equipment is set up and in good working order prior to the presentation. If possible, have an emergency backup system readily available. Check out the location ahead of time to ensure seating arrangements for the audience, whiteboard, blackboard, lighting, location of projection screen, sound system, etc. are suitable for your presentation.

10. Have handouts ready and give them out at the appropriate time. Tell the audience ahead of time that you will be giving out an outline of your presentation so that they will not waste time taking unnecessary notes during your presentation.

11. Know when to stop talking. Use a timer or the microwave oven clock to time your presentation when preparing it at home. Just as you don’t use unnecessary words in your written paper, don’t bore your audience with repetitious or unnecessary words in your oral presentation. To end your presentation, summarize your main points.

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